ADVERTISING RATES

Tourism related businesses and attractions are welcome to advertise in the "Lakes & Hills Tourism Guide." Non-tourism related businesses may also participate as sponsors of tourism attractions and non-commercial tourism entities.

ADVERTISING IN OUR TOURISM GUIDE SHOULD BE CONSIDERED AN INVESTMENT RATHER THAN AN EXPENSE

HERE ARE THE REASONS WHY:

Unlike other publications, tourism guides have an estimated useful life of 4-5 years. Visitors tend to hold on to travel guides this size, especially if they have an interest in the region. We believe our books will remain in cars for years promoting your business and website. All 100 pages of our current guide is on-line at www.lakesandhillsvacations.com. Your can take a virtual tour of the region and link directly to advertisers and attractions in the virtual guide. Our printed guides are currently being distributed in 203 of the largest cities in Texas and have become one of the most popular books at the eleven TXDOT Travel Centers located near our borders. In addition to the statewide distribution of the guides, we also mailed over 9,000 books last year to targeted markets such as tour operators, high school band directors, corporate executives and residents. Recognized by Texas Park & Wildlife... see their ad in the "virtual" guide on page 86 . Compare the number of books distributed, cost per exposure, distribution points, life span and the additional marketing benefits such as trade show exposure, internet/email marketing, direct mail and coalition sponsored promotions and you will find our prices more than competitive. If your business needs marketing support, in addition to advertising, then you should join our coalition and advertise in our tourism guide. See Coalition Benefits.

TOURISM GUIDE PRICE LIST

(Includes Tourism Coalition Membership)

         Ad Size       Price    Cost per exposure

  • Full Page* $4,395 $.029 per exposure
  • 3/4 Page* $3,625 $.024 per exposure
  • 2/3 Page* $3,295 $.022 per exposure
  • 1/2 Page* $2,395 $.016 per exposure
  • 1/3 Page* $1,695 $.011 per exposure
  • 1/4 Page* $1,195 $.008 per exposure
  • 1/5 Page* $995 $.006 per exposure
  • Billboard Ad - $435 $.003 per exposure

All ads are displayed and linked in the "Virtual" Tourism Guide which are included in the above prices. Basic photography and editorial assistance is included in the price of your ad. Ads requiring graphic design, layout and production will be charged at our standard rate of $75.00 per hour. See Ad Info for size requirements...

Premium Space: Pages 2 & 3, 98, 99, the back cover, city and area maps have special pricing and are available on a first come first serve basis.

Contact Sam McLeod at smcleod@tstar.net for premium space information and pricing.

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Page Sponsors

(Sponsorship of non-commercial attraction pages are available to non-tourism related businesses on a first come first serve basis.

Sponsorship Page - $2,195 $.013 per exposure

* 1/5, 1/4 & 1/3 page ads include editorial within the space purchased. For example: A 1/4 page ad would include approximately 50% photography and 50% editorial within the space. One of the defining qualities of a tourism guide is the use of editorial to describe the attractions.