The primary mission of Lakes & Hills Publications is to promote tourism for Burnet and Llano Counties. Our goal is to utilize printed materials, the internet and a tourism coalition to maximize our marketing effort to promote the region.


The company publishes the "Lakes & Hills Tourism Guide" annually which chronicles the natural beauty, history and assets of our region. The company also leads the Lakes & Hills Tourism Coalition, consisting of over 200 local tourism-related businesses and attractions, to help promote the region as a tourism destination.

Owner's Background:
Sam McLeod, President & CEO

BBA in Marketing - Lamar State College of Technology in 1966

Marketing Experience:
Mobil Oil Corporation 1966-1969
Puritan Bennet Corporation 1969-1972
Founder - Associated Medical Corp. 1972 - 1995
Founder - Intermedway 1987 - 1991
Co-founder - Nth Systems, Inc. 1992 - 1998
Co-founder - Tea-Licious, Inc. 1996 - Present
Founder - Lakes & Hills Publications 2003 - Present

Civic Organizations:
Burnet Chamber of Commerce - Past President
Burnet Downtown Merchants Association
Burnet Advertising Coalitions - Organizer
Highland Lakes Health Fund - Past Board Member
Burnet Tourism Alliance - Board Member
Burnet Downtown Business Coalition - Organizer
Hill Country EDC Tourism Committee Chairman
Burnet County Occupancy Tax Advisory Committee - Past Member